I just returned from an absolutely amazing trip to London!
I came here to speak at a Local Marketing conference being thrown by Mark Anastasi, and it’s been fantastic. Great people, great content, and a fun time running around the city for the first time. Beautiful place!
This event reminded me of 3 very important lessons that I wanted to share with you:
1. The first rule of business
The first lesson is the most important lesson in business, which can be summed up perfectly in the quote: “Nothing happens until a sale is made.” Many of you aren’t getting the results you want from your business because you are spending so much time on trying new business model ideas or trying to figure out new service offerings – but NOT spending enough time selling. That’s the wrong order of priorities! You must be selling every single day. Getting new clients is your #1 job and should be the focus of the majority of your time. NEVER forget this!
2. LOCAL is a GLOBAL opportunity
Yes, we are in the local marketing business. But that doesn’t mean you can only help clients local to you! Coming to London made me realize there’s a huge business opportunity for my company here. I also met many entrepreneurs that are already operating on a very global basis – with no boundaries. It’s an amazingly powerful growth opportunity for you business!
3. The power of BEING THERE
The Internet is an amazing thing – allowing us to connect with people all over the world with an ease and speed that would have been impossible to imagine just a couple of decades ago. But coming to an event like this reminded me of the power of connecting with people in person. I’ve made so many amazing relationships, and learned so much from the “hallway conversations” with others – that would have been impossible to do without getting on a plane and coming here.
This is a big reason why our team decided to hold the 1st Annual Local Income Lab Six-Figure Summit this year. I’ve benefited SO MUCH from coming to events and conferences that I am incredibly excited to contribute to others in the same way! I can’t stress enough how important it is for your business to step back from the day-to-day every once in a while and put yourself in the company of people that are thinking bigger than you, having more success than you, or just doing things differently than you – it will change your life. I hope to see you at our Summit in June!
We’ll be sending out more information shortly, but June 7 is right around the corner. Here’s some in-depth information about everything being offered at the Local Income Lab Six-Figure Summit!