What’s the SMB Cycle of Doom? [Cue the scary music ... ] It’s what happens when you chase after bad revenue. And what is bad revenue? It’s revenue that, in the end, costs you money, because it diverts key resources away from your core business model.
If there’s one deadly mistake I see over and over again in the offline marketing space, especially among eager newcomers who don’t have a book of business yet, it’s chasing after bad revenue. When you’re just starting out it’s so hard to say no to a potential client; they have money! And you want it! But you’ve got to say no, otherwise you’ll fall into the trap …
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