Contributors
Mike Cooch – Publisher
Mike Cooch, a recognized expert in selling and delivering technology services to small businesses, is the Publisher of Local Online Income Lab.
He is also currently the Founder & Chief Executive Officer of Kutenda, LLC (www.kutenda.com), a company that delivers services designed to allow small businesses to take advantage of the power of online marketing. Kutenda has quickly grown to over 1000 customers and over $300k in recurring monthly income in only two short years.
Prior to Kutenda, Mike was the Founder and Chief Executive Officer of Everon Technology Services LLC, a pioneer in the field of Managed IT Services in the small business market.
In his role as the Company’s Chief Executive Officer, Michael managed the strategic vision, development and growth of the business, and is a recognized expert in small business technology needs and solutions. Prior to successfully selling Everon, he provided the vision and leadership from the company’s inception to its current recognized status as a leading provider of IT services to small and medium sized businesses nationwide and a three-time member of the Inc Magazine List of the 5000 Fastest Growing Businesses in America.
Mike brings over a decade of experience as a successful entrepreneur in technology and business services. His businesses have been the recipients of multiple Inc Magazine awards, American Business Journal Pacesetter awards, industry innovation awards, and nominated as a Best Place to Work in their respective cities.
Mike holds an MBA from F.W. Olin School of Management at Babson College and a BS in Business and Finance from Colorado State University. He is married with three children, and is attempting to defy age by competing in soccer leagues with players much younger than him.
David Walter – Editor
As the Editor of Local Income Lab, David Walter brings nearly 20 years of copywriting and marketing experience to the table. But it’s through his own experiences as an offline marketer that David offers “in-the-trenches” strategies, ideas and advice he wishes he would have had when he was just starting out.
David was in a very comfortable rut about 4 years ago designing print marketing materials for a well-known greeting card company. But then the recession hit, and he found himself in the unemployment line. After 10 months of looking for a marketing job to no avail, and with the bills piling up, David got a job selling mattresses. He found he was actually pretty good at it, and enjoyed selling. This new-found talent gave him the impetus to set out on his own and start his own offline marketing business.
Like many local offline marketers, David struggled to know if all of his decisions where the right ones; if he had the smarts to make it work; if he could contact the right people and use the right strategies to be able to support his young family. He took a number of hard knocks, but ultimately found great success in selling his services.
In January 2011, David met Mike Cooch, who offered him a chance to bring his skills to Kutenda. Together they are excited to bring you the wealth of knowledge David only wishes he had when he started – he’d have a few less grey hairs!